He made his debut in a goalless draw against Everton on 5th November 1994 and scored his first senior goal just thirteen seconds after coming on as substitute against Chelsea on December 10th 1994. At the start of the 1996-1997 season, Jamie had made 29 league appearances for the Canaries scoring six times. Of these, the most striking was the April 1996 derby with Ipswich in which Jamie sported a remarkable green hairstyle. A spell on loan to Bournemouth produced another 5 appearances. The return of Mike Walker as Norwich manager did not provide any further opportunities for Jamie to play for the first team. A successful loan spell at Bristol Rovers where he scored with frightening regularity was followed by a permanent move to this his hometown side.
Norwich fans wished Jamie all the best especially as there was a sell-on clause in the transfer deal. This may reap some benefits in the 1998 close season as Bristol Rovers made all their squad available for transfer in order to generate funds to keep top scorer Barry Hayles at the club. Jamie's 13 goals made him a potential target. Since Hayles joined Fulham in mid November 1998 for £2million, a greater reliance was placed on Jamie to score the goals for Rovers. Jamie lived up to this on Saturday 16th January 1999 when he scored four goals for Rovers in their 6-0 away win against Reading. The unlucky Royals keeper was Scott Howie. Jamie's form for Bristol Rovers earned him the attention of both Birmingham City and Norwich. He ended the 1998/99 season as the Second Division's leading scorer with 29 goals.
According to Yahoo's Teamtalk service, Burnley made enquiries about taking Jamie to Turf Moor for the new season.
Jamie's impressive form continued into the 1999/2000 season and Sport First reported on 7th November that Tottenham had made initial enquiries although they had also been linked with Wimbledon's Carl Cort, Man United's Ole Gunnar Solskjaer and Celtic's Marc Viduka. If Tottenham opted for Jamie's services, they would face competition from Fulham, Bolton and Wolves, according to the 28th November edition of Sport First. They predict a £1.5million move before the New Year. In January 2000, Sport First speculated that Jamie would be joining Leicester for £2million despite interest from Spurs and Aston Villa. On 30th January 2000, the Sunday People reported that West Bromwich Albion were looking to spend the £4million received from Juventus for Enzo Maresca on a new forward. Jamie was mentioned along with Fulham's Barry Hayles although Teamtalk added Iwan Roberts to this shortlist. The West Brom link resurfaced on 14th May 2000 in The Sunday Mirror whilst other sources strongly linked Jamie with a move to First Division Stockport County with Jamie supposedly disillusioned at Rovers' failure to gain promotion.
In July 2000, both Jamie and his striking partner Jason Roberts requested transfers and were placed on the transfer list. Scottish side Hibs stepped in with a transfer bid on 23rd July 2000 rumoured to be either £350,000 or £500,000. Rovers dismissed the bid as being too small though Jamie expressed an interest in joining a big club like Hibs. Despite the hopes of Norwich fans that Jamie would re-sign for the Canaries to replace Craig Bellamy, Jamie instead signed for Reading on 21st August 2000 for a fee of £250,000. Jamie's goals were instrumental in taking Reading to a place in the Division Two play-off finals but despite scoring the opening goal in the final at the Millennium Stadium, Reading lost 3-2 to Walsall and so will remain in Division 2 for another season. Reading's failure to gain promotion provoked comments from Cureton as to the future of his own career. These in turn sparked speculation from the likes of Teamtalk who suggested that ambitious/wealthy Cardiff would be keen to sign him. West Bromwich Albion were also linked with the possibility of renewing Jamie's striking partnership with ex-Rovers forward Jason Roberts. This move became more likely following the Baggies' sale of Lee Hughes to Coventry for £5million in August 2001 although any such move would take place after Jamie returned from the injuries that prevented him making the start of the 2001/02 season.
In January 2002, Jamie was linked with a move to QPR as he had not been a regular in the Reading side. However he stayed in Berkshire and scored the equaliser in the 20th April clash with Brentford that gave Reading second place in Division Two and promotion. Speculation linked Jamie with a £400k return to Norwich in December 2002 as he was not playing in Reading's starting eleven. Jamie had hinted earlier in the season that he would not rule out a return to Carrow Road when his contract expires at the end of the 2002/03 season. The media also speculated that Charlton boss Alan Curbishley might make a move for Cureton during the January 2003 transfer window whilst Bolton were also said to be keen.
At the end of the season, he was linked with a move to QPR where he would team again with manager Ian Holloway who had been at Rovers with him. Bristol Rovers are also said to be keen to re-sign Jamie whilst Bolton boss Sam Allardyce is said to be a big fan. Jamie revealed that he also had interest from clubs in Korea and the USA, and he embarked on a trial with DC United - with whom Paul Dalglish had trialled the previous year. Bristol City were the next club said to show an interest in Cureton's services - possibly as part of a deal that would take one of City's starlets (Murray or Doherty) to Reading.
Whilst Jamie hoped for contact from Norwich City, whom he described as a "special club, this was not forthcoming. Therefore he opted to sign for his old manager Ian Porterfield who is managing South Korean side Pusan Icons (also Busan Icons). Jamie signed in early July for the Icons an eighteen month contract that will see him through to November 2004. Jamie said that of the offers from English sides there was "nothing to match what has been offered to me in Korea". He described the facilities as Premiership in style and the standard of the game as comparable to the English Division One. Prior to his move, Jamie had scored 139 goals in 365 matches in English competitive football.
Jamie didn't settle in Korea and was released from his contract in November 2003. Whilst QPR were the favourities to sign him, Bristol City have also been linked as have Brighton. In the first week of January 2004, Jamie joined Sunderland on trial. Bristol City manager Danny Wilson also revealed that he had been in close contact with Jamie's agent. BBC Ceefax linked Jamie with a move to Peterborough on Thursday 29th January 2004.
But on Friday morning QPR have revealed they have agreed a fee with the Korean club and Jamie is likely to sign following a medical and international clearence.
Curo's back in England, back with Ian Holloway and a new-boy at Loftus Road! U R's